Luxury & Sustainability

During my time in Milan, Italy I completed “Luxury for Sustainability: How Values Meet and Cross in Corporate and Brand Communication” at Universita Cattolica del Sacro Cuore.

Throughout this course I analyzed the successes and failures of luxury brands in the context of sustainability. I concluded the semester by creating a campaign for a luxury super yacht brand based in Italy.

Consumption is inherently unsustainable. In the luxury sector, brands must take proactive steps to minimize the damage. In this campaign, my team aimed to position Rossinavi, and specifically the NoLimits super yacht line, as an environmentally-conscious brand that still maintains the luxurious experience its consumers seek.