Walmart+
The Brief: Create an unignorable brand act that celebrates mothers this Mother’s Day 2025. Use this act to create awareness for the Walmart+ subscription service.
The Solution: Walmart + sees moms for being a mom, and so much more (superstars even). This Mother’s Day, Walmart + plans to shine light on the passions, talents, and interests of mothers across the U.S. Walmart + will highlight the incredibly impressive stories of mothers balancing multiple facets of their identities through a docu-series in collaboration with Paramount +. Each episode will highlight a different mother’s story and will be premiered at a red-carpet event in that mother’s hometown.
Course
Advertising Creative
Year
2024